Nurture Testing
- 62 installs
- 361 repo stars
- Updated April 3, 2026
- gtmagents/gtm-agents
Plans, executes, and logs nurture experiments and regression tests for marketing nurture flows, with QA checklists and evidence archives.
About
A marketing-ops skill for running nurture experiments (subject lines, timing, offers) and pre-go-live regression tests with documented QA evidence. A marketer or developer uses it to test and audit nurture campaigns for performance and compliance.
- Test-design framework with hypothesis, control, variant, KPI, and sample size
- QA matrix plus seed-inbox and MAP/CRM evidence logging
Nurture Testing by the numbers
- 62 all-time installs (skills.sh)
- Ranked #533 of 853 Sales & Marketing skills by installs in the Skillselion catalog
- Data as of Aug 3, 2026 (Skillselion catalog sync)
npx skills add https://github.com/gtmagents/gtm-agents --skill nurture-testingAdd your badge
Show developers this skill is listed on Skillselion. Paste this into your README.
| Installs | 62 |
|---|---|
| repo stars | ★ 361 |
| Last updated | April 3, 2026 |
| Repository | gtmagents/gtm-agents ↗ |
What it does
Plans, executes, and logs nurture experiments and regression tests for marketing nurture flows, with QA checklists and evidence archives.
Files
Nurture Testing & QA Skill
When to Use
- Running experiments (subject lines, timing, offers, personalization) in nurture flows.
- Performing regression tests before go-live or updates.
- Documenting QA evidence for compliance/audits.
Framework
1. Test Design – hypothesis, variable, control, variant, KPI, sample size, duration. 2. QA Checklist – links, tokens, segmentation, tracking, device/browser coverage, accessibility. 3. Evidence Logging – screenshots, seed inbox captures, MAP logs, CRM task verification. 4. Significance & Rollout – evaluation method (frequentist/Bayesian), rollout criteria, holdback rules. 5. Regression Cadence – schedule for periodic audits, triggered when assets/tokens change.
Templates
- Experiment brief + tracker.
- QA matrix (scenario, expected result, status, owner).
- Evidence archive folder structure.
Tips
- Always include control groups or holdouts for long-running nurtures.
- Automate reminders to re-run QA after major MAP/CRM updates.
- Pair with
personalization-logicandmarketing-ops-partnerto catch edge cases early.
---
Related skills
Sales EnablementGenerate high-quality sales collateral, pitch decks, one-pagers, objection handlers, demo scripts and playbooks that help close deals.85.9k43kChurn PreventionDesign cancel flows, dunning, and health-score tactics to cut voluntary and failed-payment churn on a subscription product.85.5k43kRevopsDesign and optimize revenue operations, lead lifecycle management, and marketing-to-sales handoff processes.82.4k43k
Cross Border EcommerceEvaluate and prioritize international markets before committing engineering and marketing resources to global expansion.62k581Community MarketingGet structured, battle-tested guidance when choosing community platforms, diagnosing engagement problems, or scaling an early-stage user community.54.2k43kCo MarketingSystematically identify and brainstorm campaigns with complementary products that share the same audience but solve different problems.45.4k43k