Persuasion Principles

guia-matthieu/clawfu-skills

Craft landing copy, emails, and onboarding messages using proven persuasion frameworks to improve signups, conversions, and retention touchpoints.

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Cold EmailDraft B2B cold outreach and follow-up sequences that sound human and earn replies when you have no warm funnel yet.67.4k32.4kSales EnablementProduce pitch decks, one-pagers, objection guides, demo scripts, and playbooks your reps actually use on live deals.63.6k32.4kPricing StrategyStructure SaaS plans, freemium vs trial, and willingness-to-pay framing before you lock a pricing page or pitch deck.61.5k32.4kRevopsDesign lead scoring, routing, MQL-to-SQL handoffs, and CRM hygiene so marketing spend actually reaches sales pipelines.61.4k32.4kPaid AdsPlan and optimize Google, Meta, LinkedIn, or X paid campaigns with budgets, audiences, bidding, and ROAS or CPA targets.55k32.4kReferral ProgramDesign or tune customer referral and affiliate incentives so word-of-mouth lowers CAC without breaking unit economics.52.6k32.4k