Competitor Profiling
Produce structured competitor quick profiles and side-by-side landscape tables before you commit positioning or pricing.
Overview
competitor-profiling is an agent skill for the Idea phase that fills structured quick-scan and landscape-summary templates for rival products—pricing, positioning, and SEO-at-a-glance metrics.
Install
npx skills add https://github.com/infrasity-labs/dev-gtm-claude-skills --skill competitor-profilingWhat is this skill?
- Quick Scan template with at-a-glance metrics: tagline, audience, pricing floor, free tier, domain rank, traffic, keyword
- Summary comparison table for your product vs N profiled competitors on shared dimensions
- Positioning map and competitive SWOT sections for narrative synthesis
- Profile update changelog pattern for keeping research current over time
- Explicit fields for exact homepage headline and subheadline copy
- Template pack covers Quick Scan, Summary Comparison Table, Positioning Map, Competitive SWOT, and Profile Update Changel
- Quick Scan at-a-glance table includes eight metric rows (tagline through referring domains)
Adoption & trust: 1 installs on skills.sh; 24 GitHub stars; trending (+100% hot-view momentum).
What problem does it solve?
You know competitor names but lack a consistent profile format to compare positioning, pricing, and organic visibility before you choose a wedge.
Who is it for?
Solo SaaS or content builders doing pre-build market scans who want repeatable competitor docs aligned to GTM workflows.
Skip if: Enterprises with dedicated CI competitive-intelligence pipelines, or when you already have signed analyst reports and only need executive slides.
When should I use this skill?
When profiling competitors for GTM or idea-phase research and you need consistent markdown profile sections.
What do I get? / Deliverables
You get markdown competitor quick profiles and a side-by-side landscape summary table ready to inform scope, landing copy, and pricing decisions.
- Per-competitor Quick Profile markdown
- Competitive Landscape Summary with side-by-side comparison table
- Positioning map and SWOT sections when using full templates
Recommended Skills
Journey fit
Competitive profiling belongs in Idea because builders need a comparable map of alternatives before validation spend and build scope lock in. The competitors subphase is the canonical shelf for GTM templates that capture taglines, pricing tiers, SEO signals, and positioning angles.
How it compares
Template-driven research artifacts for agents, not an automated SEO crawler or paid data subscription.
Common Questions / FAQ
Who is competitor-profiling for?
Indie founders and small teams using Claude-style agents to document rivals during idea and early validate work, especially dev-tool and B2B SaaS products.
When should I use competitor-profiling?
In the Idea phase while researching competitors—before you finalize positioning, pricing, or feature scope—and when refreshing profiles after a rival changes tiers or messaging.
Is competitor-profiling safe to install?
The skill is template text only; you still control what data you paste in and any external SEO API keys—check the Security Audits panel on this Prism page for the package source.
SKILL.md
READMESKILL.md - Competitor Profiling
# Profile Templates Ready-to-use templates for competitor profile sections and the summary document. ## Contents - Quick Scan Template - Summary Comparison Table - Positioning Map - Competitive SWOT - Profile Update Changelog --- ## Quick Scan Template Abbreviated profile for when speed matters more than depth. ```markdown # [Competitor Name] — Quick Profile **URL**: [website] **Generated**: [date] ## At a Glance | Metric | Value | |--------|-------| | Tagline | [from homepage] | | Target audience | [inferred from copy] | | Pricing starts at | [lowest paid tier] | | Free tier/trial | [yes/no + details] | | Domain rank | [from DataForSEO] | | Est. organic traffic | [monthly] | | Organic keywords (top 10) | [count] | | Referring domains | [count] | ## Positioning **Headline**: "[exact homepage headline]" **Subheadline**: "[exact subheadline]" **Positioning angle**: [1-2 sentence summary of how they position] ## Pricing Summary | Tier | Price | Notable Inclusions | |------|-------|-------------------| | [tier] | [price] | [key items] | | [tier] | [price] | [key items] | ## Key Takeaway [2-3 sentences: what makes this competitor notable, where they're strong, where they're weak] ``` --- ## Summary Comparison Table Use after profiling all competitors to create a side-by-side view. ```markdown # Competitive Landscape Summary **Generated**: [date] **Your product**: [name] **Competitors profiled**: [count] ## Side-by-Side Comparison | Dimension | [Your Product] | [Competitor 1] | [Competitor 2] | [Competitor 3] | |-----------|---------------|----------------|----------------|----------------| | **Tagline** | [yours] | [theirs] | [theirs] | [theirs] | | **Target audience** | [yours] | [theirs] | [theirs] | [theirs] | | **Positioning** | [angle] | [angle] | [angle] | [angle] | | **Starting price** | $[X]/mo | $[X]/mo | $[X]/mo | $[X]/mo | | **Free tier** | [yes/no] | [yes/no] | [yes/no] | [yes/no] | | **Domain rank** | [score] | [score] | [score] | [score] | | **Est. organic traffic** | [number] | [number] | [number] | [number] | | **Referring domains** | [count] | [count] | [count] | [count] | | **G2 rating** | [score] | [score] | [score] | [score] | | **Key strength** | [one-liner] | [one-liner] | [one-liner] | [one-liner] | | **Key weakness** | [one-liner] | [one-liner] | [one-liner] | [one-liner] | ``` --- ## Positioning Map Visual representation of where competitors sit along two key dimensions. Choose the two axes most relevant to your market. ### Common Axis Pairs | Market Type | X-Axis | Y-Axis | |-------------|--------|--------| | SaaS tools | Simple → Complex | Cheap → Expensive | | Developer tools | Low-code → Code-first | Individual → Team | | B2B platforms | SMB-focused → Enterprise-focused | Point solution → Platform | | Content tools | Template-driven → Custom | Self-serve → Managed | ### Format ```markdown ## Positioning Map **Axes**: [X-axis label] vs. [Y-axis label] [Y-axis high label] │ │ [Competitor A] │ [Competitor B] │ ───────────────────────┼─────────────────────── [X-axis low] │ [X-axis high] │ [Your Product] │ [Competitor C] │ [Y-axis low label] ### Interpretation - [1-2 sentences about what the map reveals] - [where the whitespace / opportunity is] ``` --- ## Competitive SWOT Per-competitor SWOT relative to your product. ```markdown ## SWOT: [Competitor] vs. [Your Product] ### Strengths (theirs vs. ours) - [Where they genuinely outperform us — be honest] ### Weaknesses (theirs vs. ours) - [Where they fall short compared to us — with evidence] ### Opportunities (for us) - [Gaps in their offering we can exploit] - [Segments they're ignoring] - [Messaging angles they're missing] ### Threats (from them) - [Areas where they're improving fast] - [Fe