Discount Marketing Strategy
- 781 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
discount-marketing-strategy is a Claude Code marketing skill that designs, optimizes, and implements discount structures and promotional campaigns for developers who need margin-safe acquisition offers.
About
discount-marketing-strategy is a marketing-skills module from kostja94/marketing-skills that guides discount architecture, promotional campaigns, lifetime deals, and seasonal offers without eroding margins. The skill walks through offer types, eligibility rules, stacking policies, and campaign timing so SaaS, ecommerce, and mobile products can drive installs and conversions with controlled unit economics. Developers reach for discount-marketing-strategy when planning launch promos, Black Friday tiers, or lifetime-deal experiments and need structured guidance instead of ad-hoc coupon logic. It pairs naturally with pricing-page and landing-page skills in the same repo for end-to-end go-to-market copy and offer design.
- Initial project-context.md assessment for product type, goals, and constraints
- Comprehensive discount structures for SaaS including one-time, recurring, LTD, and campaign types
- Covers Black Friday, Cyber Monday, BFCM, AppSumo, and lifetime deal campaign design
- Aligns with base pricing-strategy skill; applies discounts on top of established pricing
- Triggers on mentions of promo code, coupon, redeem code, LTD, or seasonal sale
Discount Marketing Strategy by the numbers
- 781 all-time installs (skills.sh)
- +6 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #94 of 853 Sales & Marketing skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 781 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you structure SaaS discounts without hurting margins?
Design, optimize, and implement discount structures, promotional campaigns, lifetime deals, and seasonal offers that protect margins while driving acquisiti
Who is it for?
Developers shipping SaaS, ecommerce, or mobile products who must plan promotional pricing and acquisition offers before implementation.
Skip if: Teams that only need local SEO, citation audits, or Google Business Profile setup without any pricing or promotion work.
When should I use this skill?
User mentions discount codes, lifetime deals, seasonal sales, promo stacking, or margin-safe acquisition offers.
What you get
Discount tier matrix, promo eligibility rules, campaign calendar, and margin guardrails document.
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
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Pick discount-marketing-strategy over generic copy skills when the task is offer architecture and margin-safe pricing, not page wording or SEO.
FAQ
What does discount-marketing-strategy cover?
discount-marketing-strategy covers discount structures, promotional campaigns, lifetime deals, and seasonal offers for SaaS, ecommerce, and mobile products. The skill emphasizes margin protection while driving acquisition through structured offer design.
When should developers use discount-marketing-strategy?
Developers should use discount-marketing-strategy when planning launch promos, LTD experiments, or seasonal sales and need eligibility rules, stacking policies, and tier definitions before touching checkout or ad platforms.
Is Discount Marketing Strategy safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.