Event Marketer
Design conference, webinar, and field-event programs with promotion, booth execution, and post-event follow-up for pipeline and brand.
Overview
Event-marketer is an agent skill most often used in Launch (also Grow, Validate) that plans conferences, webinars, and field events with promotion, execution, and follow-up for maximum ROI.
Install
npx skills add https://github.com/ncklrs/startup-os-skills --skill event-marketerWhat is this skill?
- Nine impact-rated domains from event strategy through field marketing and ABM events
- Conference and trade show booth design, sponsorship, and in-person execution
- Webinar and virtual or hybrid production with engagement and conversion focus
- CRITICAL-tier promotion, registration optimization, and post-event follow-up sequences
- Speaker prep, booth staffing frameworks, and regional field programs
- 9 strategic event-marketing sections with impact ratings (CRITICAL through MEDIUM-HIGH)
Adoption & trust: 1 installs on skills.sh; 27 GitHub stars; 2/3 security scanners passed (skills.sh audits); trending (+100% hot-view momentum).
What problem does it solve?
You spend on events and webinars without goals, weak registration pages, and no systematic follow-up, so leads evaporate after the booth closes.
Who is it for?
B2B or prosumer founders doing conferences, webinars, or regional dinners who need staffing scripts and post-event sequences, not just a calendar invite.
Skip if: Pure SEO or ASO work with no live events, or developers who only need React UI components with no GTM motion.
When should I use this skill?
User plans conferences, webinars, virtual events, booth staffing, event promotion, or post-event follow-up for marketing ROI.
What do I get? / Deliverables
You get a prioritized event marketing playbook across nine strategic areas, including promotion and follow-up sequences that convert attendees into pipeline.
- Event strategy and budget plan
- Promotion and registration optimization checklist
- Post-event follow-up sequence design
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Event-led demand generation is shelved under Launch because the skill’s highest-leverage moments are timed announcements and in-person or virtual presence that drive registrations and first-touch awareness. Distribution fits multi-channel event promotion, sponsorship visibility, and registration-driven acquisition rather than ongoing support or infra work.
Where it fits
Pick a small webinar or meetup to test messaging before a full product launch.
Run a launch webinar with optimized registration and speaker content tied to the release.
Execute CRITICAL post-event follow-up sequences to move booth scans into trials or demos.
How it compares
Use for full-funnel event GTM instead of a one-shot launch tweet skill that does not cover booth ops or follow-up CRM sequences.
Common Questions / FAQ
Who is event-marketer for?
Startup operators and solo founders running field marketing, webinars, or trade shows who need strategy, promotion, and follow-up in one structured skill.
When should I use event-marketer?
In Validate when testing positioning at small meetups; in Launch for distribution via conferences and webinars; and in Grow for lifecycle nurture using post-event sequences and regional programs.
Is event-marketer safe to install?
It provides marketing methodology text only; check the Security Audits panel on this Prism page before installing skills from the publisher repo.
SKILL.md
READMESKILL.md - Event Marketer
## 1. Event Strategy & Planning (strategy) **Impact:** CRITICAL **Description:** Event selection, goal-setting, budget allocation, and strategic planning for maximum ROI. ## 2. Conference & Trade Show Presence (conference) **Impact:** CRITICAL **Description:** Booth design, sponsorship negotiation, in-person execution, and trade show best practices. ## 3. Webinar Strategy & Execution (webinar) **Impact:** HIGH **Description:** Webinar formats, production quality, engagement tactics, and conversion optimization. ## 4. Virtual Event Production (virtual) **Impact:** HIGH **Description:** Virtual and hybrid event platforms, production quality, and attendee experience. ## 5. Event Promotion & Registration (promotion) **Impact:** CRITICAL **Description:** Multi-channel promotion, registration page optimization, and attendee acquisition. ## 6. Speaker Preparation & Content (speaker) **Impact:** HIGH **Description:** Speaker selection, content development, presentation training, and talk promotion. ## 7. Booth Staffing & Engagement (engagement) **Impact:** HIGH **Description:** Staff training, conversation frameworks, demos, and lead capture. ## 8. Event Follow-Up Sequences (followup) **Impact:** CRITICAL **Description:** Post-event lead processing, personalized follow-up, and sequence design. ## 9. Field Marketing Programs (field) **Impact:** MEDIUM-HIGH **Description:** Regional events, executive dinners, roadshows, and ABM event tactics. ## 10. Event ROI Measurement (measurement) **Impact:** HIGH **Description:** Event attribution, pipeline tracking, benchmarking, and ROI calculation. --- title: Conference Booth Presence impact: CRITICAL tags: conference, booth, trade-show, sponsorship --- ## Conference Booth Presence **Impact: CRITICAL** Your booth is your physical embodiment at an event. It should attract ICP, facilitate quality conversations, and capture actionable leads — not just collect badge scans. ### Booth Design Principles | Principle | Implementation | |-----------|---------------| | **Visible from 30 feet** | Large, high-contrast signage with one clear message | | **Approachable from 10 feet** | Open layout, no barriers, welcoming staff positioning | | **Engaging at 3 feet** | Demo stations, interactive elements, conversation starters | | **Memorable at 0 feet** | Quality swag, product experience, personal connection | ### Booth Size Selection | Booth Size | When to Choose | Staffing Need | Budget Range | |------------|----------------|---------------|--------------| | **10x10** | First time at event, testing ROI | 2-3 people | $10k-30k | | **10x20** | Proven event, need demo space | 4-6 people | $25k-60k | | **20x20** | Tier 1 priority, meeting rooms needed | 6-10 people | $50k-150k | | **Island (30x30+)** | Flagship event, major launch | 10-20 people | $150k-500k+ | ### Booth Layout Best Practices ``` Bad Layout (Closed): ┌─────────────────────────┐ │ ████████████████████ │ ← Table barrier │ │ │ Staff Staff │ ← Staff behind barrier │ │ └─────────────────────────┘ Attendees can't enter easily Good Layout (Open): ┌─────────────────────────┐ │ Demo ○ ○ Demo │ ← Standing demo stations │ Staff │ │ Staff │ ← Staff in open space │ ○ Charging ○ Meeting │ ← Value-add stations └─────────────────────────┘ Multiple entry points, reasons to stay ``` ### Essential Booth Elements | Element | Purpose | Priority | |---------|---------|----------| | **Main signage** | Attract from distance, communicate value | Critical | | **Demo stations** | Show product, enable hands-on | Critical | | **Lead capture** | Collect information systematically | Critical | | **Meeting space** | Private conversations for qualified leads | High | | **Charging station** | Draw traffic, provide value | Medium | | **Interactive element** | Gamification, engagement | Medium | | **Swag