Pr Specialist
Ship press releases, media pitches, and crisis comms playbooks when a solo founder or indie team launches without an in-house PR agency.
Overview
PR Specialist is an agent skill most often used in Launch (also Grow) that guides press releases, media pitching, crisis communication, and PR measurement for solo builders shipping without a dedicated communications tea
Install
npx skills add https://github.com/ncklrs/startup-os-skills --skill pr-specialistWhat is this skill?
- Nine PR capability areas: press releases, pitching, relationships, embargo/exclusive strategy, crisis comms, thought lea
- Critical-path coverage for press release structure, media pitching cadence, and crisis response frameworks
- Guidance on embargo vs exclusive timing and multi-outlet launch coordination
- PR measurement: coverage tracking, share of voice, sentiment, and ROI framing
- 9 PR capability sections in the skill outline (content, media, strategy, crisis, thought, analyst, awards, measurement)
Adoption & trust: 1 installs on skills.sh; 27 GitHub stars; 3/3 security scanners passed (skills.sh audits); trending (+100% hot-view momentum).
What problem does it solve?
You are launching or growing a product but lack a repeatable playbook for press, journalists, crises, and proving PR impact.
Who is it for?
Founders doing their own launch PR, seed-stage teams planning embargoes or exclusives, and builders who need crisis statement frameworks before something breaks in public.
Skip if: Teams that only need a one-off tweet thread with no media outreach, or regulated enterprises that require legal/comms sign-off this skill cannot replace.
When should I use this skill?
Planning launch announcements, journalist outreach, embargo timing, crisis statements, or PR measurement for a startup.
What do I get? / Deliverables
You get sectioned guidance across nine PR domains so you can draft releases, pitch with follow-up discipline, and measure coverage instead of improvising every announcement.
- Press release and pitch templates
- Crisis statement framework
- PR measurement checklist (coverage, SOV, sentiment)
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch is where external visibility first matters; PR specialist maps to distribution and earned media as the canonical shelf for go-to-market storytelling. Distribution covers press, journalists, embargoes, and analyst touchpoints—the core outputs this skill organizes.
Where it fits
Draft a launch press release with quotes and boilerplate before pitching tier-one trade press.
Choose embargo vs exclusive timing when multiple outlets want the same story.
Place bylined thought leadership to reinforce category narrative after initial launch coverage fades.
Apply crisis communication frameworks when a production incident becomes public-facing news.
How it compares
Structured PR methodology in a skill package—not a wire-service integration or social scheduling MCP.
Common Questions / FAQ
Who is pr-specialist for?
Solo founders and small teams who own launch narrative, journalist outreach, and crisis messaging without a full-time PR lead.
When should I use pr-specialist?
At launch for distribution and press strategy, during grow for thought leadership and awards, and in operate-adjacent crises when you need statement frameworks and proactive vs reactive comms.
Is pr-specialist safe to install?
It is editorial guidance only; review the Security Audits panel on this catalog page before installing any skill from the repo.
SKILL.md
READMESKILL.md - Pr Specialist
## 1. Press Release Writing (content) **Impact:** CRITICAL **Description:** Press release structure, writing style, quotes, boilerplate, and distribution strategy. ## 2. Media Pitching (media) **Impact:** CRITICAL **Description:** Pitch crafting, journalist targeting, subject lines, follow-up cadence, and personalization. ## 3. Journalist Relationships (media) **Impact:** HIGH **Description:** Building and maintaining media relationships, providing value, and becoming a trusted source. ## 4. Embargo & Exclusive Strategy (strategy) **Impact:** HIGH **Description:** When to use embargoes vs exclusives, managing multiple outlets, and launch timing. ## 5. Crisis Communication (crisis) **Impact:** CRITICAL **Description:** Crisis response frameworks, statement writing, proactive vs reactive communication. ## 6. Thought Leadership Placement (thought) **Impact:** MEDIUM-HIGH **Description:** Bylined articles, op-eds, speaking opportunities, and expert positioning. ## 7. Analyst Relations (analyst) **Impact:** MEDIUM-HIGH **Description:** Industry analyst briefings, report inclusion, and analyst advisory programs. ## 8. Award Submissions (awards) **Impact:** MEDIUM **Description:** Award strategy, submission writing, and recognition program management. ## 9. PR Measurement (measurement) **Impact:** HIGH **Description:** Coverage tracking, share of voice, sentiment analysis, and PR ROI metrics. --- title: Analyst Relations impact: MEDIUM-HIGH tags: analyst-relations, gartner, forrester, industry-analysts --- ## Analyst Relations **Impact: MEDIUM-HIGH** Industry analysts influence enterprise buying decisions. A Gartner Magic Quadrant position or Forrester Wave placement can accelerate (or stall) your sales pipeline. ### Major Analyst Firms | Firm | Focus | Key Outputs | Influence | |------|-------|-------------|-----------| | **Gartner** | Enterprise tech, broad | Magic Quadrant, Hype Cycle, Market Guide | Highest for enterprise | | **Forrester** | Customer-focused tech | Forrester Wave, Total Economic Impact | High, methodology-driven | | **IDC** | Market sizing, trends | MarketScape, Market Share reports | Strong for market data | | **451 Research** | Deep tech, emerging | Market Insight, Impact reports | Strong in specific domains | | **Constellation Research** | Business strategy | ShortList, research notes | Growing influence | | **Omdia** | Telecom, media, tech | Decision Matrix, forecasts | Domain-specific | ### The AR Program Structure ``` Annual AR Program: Tier 1: Core analysts (6-10) ├── Quarterly briefings minimum ├── Inquiry access (if client) ├── Report participation priority └── Event/summit attendance Tier 2: Secondary analysts (10-15) ├── Semi-annual briefings ├── Major announcement updates ├── Opportunistic engagement └── Track their coverage Tier 3: Watchlist (15-20+) ├── Annual or opportunistic briefings ├── Monitor their research ├── Engage when relevant └── Build for future relevance ``` ### Analyst Interaction Types | Type | What It Is | When to Use | Cost | |------|------------|-------------|------| | **Briefing** | You present to them | New product, major news | Free | | **Inquiry** | You ask them questions | Strategy validation, market intel | Subscription | | **Advisory** | Deep strategic session | Major decisions, positioning | Premium | | **Custom research** | Commissioned study | TEI, custom research | $$$ | | **Speaking** | Present at their events | Visibility, credibility | Event fee | ### Briefing Best Practices **Before the briefing:** - Research the analyst's recent coverage - Review their vendor coverage methodology - Prepare questions for them (they expect dialogue) - Time-box your presentation (leave 50%+ for discussion) **During the briefing:** - Lead with the customer problem, not your product - Use specific customer examples and metrics - Be honest about limitations and roadmap - Ask about market trends they're seeing - Listen more tha