Go To Market Plan

# Go-to-Market Plan

## Purpose
Analyze the founder's business and current stage to deliver 3 specific, actionable go-to-market strategies that will drive measurable market penetration and customer acquisition.

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## Execution Logic

**Check $ARGUMENTS first to determine execution mode:**

### If $ARGUMENTS is empty or not provided:
Respond with:
"go-to-market-plan loaded, proceed with details about your product, target market, or current launch situation"

Then wait for the user to provide their requirements in the next message.

### If $ARGUMENTS contains content:
Proceed immediately to Task Execution (skip the "loaded" message).

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## Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

### 1. Read Business Context
Check if `FOUNDER_CONTEXT.md` exists in the project root.
- **If it exists:** Read it and extract: company name, industry, target audience, value proposition, products/services, business stage, competitors, pricing model, unique advantages.
- **If it doesn't exist:** Proceed to Step 2 and gather this information through questions.

### 2. Diagnose GTM Readiness
Evaluate whether you have enough information to produce high-confidence, actionable go-to-market strategies:

**Required information to proceed without questions:**
- What problem the product solves (core value proposition)
- Who the ideal customer is (specific ICP, not "small businesses" or "everyone")
- Product readiness stage (MVP, beta, ready to scale, etc.)
- Competitive landscape (who else solves this, how you're different)
- Distribution model (direct, channel partners, marketplace, etc.)
- Pricing strategy (freemium, paid, enterprise, etc.)
- Current market position (pre-launch, launched but struggling, ready to scale)
- Available resources (team, budget, runway)

**If you have enough context:** Proceed directly to Step 4.

**If critical information is missing:** Proceed to Step 3.

### 3. Ask Diagnostic Questions (When Needed)
Use the AskUserQuestion tool to gather missing information. Ask between 3-10 questions based on what's needed:

**Core GTM questions:**
- What stage is your product at right now? (Idea, MVP, beta, launched, scaling)
- Who is your ideal first customer? (Be specific: role, company size, industry, pain point)
- What's the core problem your product solves? How do people solve it today?
- How do customers currently discover solutions like yours?
- What's your biggest struggle with go-to-market right now?
- What have you already tried for customer acquisition? What worked? What didn't?
- What resources do you have available? (Budget, team, timeline, network)

**Context-specific questions:**
- For pre-launch: "Have you validated product-market fit? How many people have you talked to?"
- For launched but struggling: "Where are you getting customers today? What's your current CAC vs. LTV?"
- For scaling: "What channels are working? What's your constraint to 10x growth?"
- For competitive positioning: "Who are your top 3 competitors? Why would someone choose you over them?"
- For pricing clarity: "Have you tested pricing? What signals indicate customers will pay this amount?"

**IMPORTANT:** Only ask questions for information you truly need. Don't ask for information you can infer from FOUNDER_CONTEXT.md or the user's initial message.

### 4. Analyze Market Entry Strategy
Based on the context gathered, analyze:

1. **Product-Market Fit Status:** Do they have it? How do you know?
2. **Market Entry Point:** Where is the wedge? (Specific