ognjengt/founder-skills
7 skills4.5k installs1.3k starsGitHub
Install
npx skills add https://github.com/ognjengt/founder-skillsSkills in this repo
1Viral Hook CreatorViral Hook Creator is a pattern library for solo and indie founders who need repeatable opening lines for social distribution without hiring a copywriter. The skill documents nineteen hook archetypes—such as proxy learning, popular-name credibility, cautionary tales, and tiny-change-big-impact—each with the underlying psychology, a reusable template, and real-world phrasing examples. Builders shipping SaaS, newsletters, or personal brands use it during Launch when posting launch threads or Grow when batching content, because the hook is what earns the click before the landing page or demo ever appears. It is reference-style procedural knowledge: you invoke it when you have a topic or outcome in mind and want three to five variant hooks aligned to a chosen pattern rather than a single generic headline. The catalog positions it alongside growth skills for AEO and journey browse—not a code integration, but a citable playbook for distribution copy.947installs2Sop Creatorsop-creator helps solo founders and indie operators document repeatable business processes as Standard Operating Procedures without hiring a technical writer. When you invoke it with a process description, the skill analyzes roles, tools, end states, and sequencing, then outputs clear step-by-step instructions tuned to a fifth-grade reading level so contractors or future-you can execute consistently. If FOUNDER_CONTEXT.md exists in the project root, the agent personalizes naming, brand voice, and tooling; otherwise it falls back to documented defaults. Empty invocations load the skill and ask you to describe the process on the next turn, which suits interactive Claude Code sessions. Use it when onboarding a VA, standardizing customer support, fulfillment, or weekly ops, or anytime tribal knowledge needs to live in the repo. It produces documentation artifacts, not automated execution of those steps.641installs3Brand CopywriterBrand Copywriter is an agent skill that packages 14 proven copywriting frameworks—AIDA, PAS, BAB, PASTOR, FAB, G.R.A.B, and others—with a selection matrix so solo builders match structure to channel and intent. It is for founders and indie marketers who ship their own ads, landing pages, email sequences, LinkedIn posts, and product launches without hiring a copywriter. Use it when you know the offer but need a repeatable outline for Facebook or Instagram ads, TikTok hooks, long-form sales pages, e-commerce product ads, or B2B SaaS messaging. The matrix lists strong defaults and flexible alternates per context, which reduces blank-page syndrome and inconsistent voice across campaigns. It matters because framework choice shapes clarity and conversion more than tweaking single lines of prose, and this skill makes that choice explicit before you draft with your coding agent.615installs4Go To Market Plango-to-market-plan is a founder-facing workflow skill that analyzes your business situation and returns three specific, actionable go-to-market strategies aimed at measurable penetration and acquisition. When invoked without arguments it prompts you to share product, target market, and launch constraints; when arguments or follow-up detail exist it executes immediately. The agent checks for FOUNDER_CONTEXT.md at the repo root and extracts company name, industry, audience, value proposition, offerings, stage, competitors, pricing, and differentiation when that file exists, reducing repetitive questioning. Up to ten diagnostic questions fill gaps around product readiness, ICP clarity, positioning, and channels. Solo and indie builders use it after they have something to sell but before committing spend to ads, partnerships, or sales motion. It complements positioning work in Validate and informs Grow lifecycle planning, but its canonical home is launch distribution planning.613installs5Outreach SpecialistOutreach Specialist is an agent skill package of eight structured cold-outreach templates for solo founders, freelancers, and small agencies who sell projects or services rather than only shipping product in silence. Each template documents when to use it, the persuasion psychology, a fill-in structure, and a concrete example so your coding agent can draft messages that match the situation instead of generic “let’s hop on a call” spam. Template one favors a soft referral ask when taking on new work; template two leads with a specific case study for proof-hungry buyers. The skill instructs you to choose the right pattern first, then personalize every line for the recipient and channel. It is aimed at builders using Claude Code, Cursor, or similar agents during launch and growth when distribution depends on outbound DMs and email, not ads alone. Anti-pattern: blasting unchanged template text—treat outputs as starting drafts tied to your ICP, offer, and real results.551installs6Strategic PlanningStrategic Planning is a founder-facing agent skill that compresses noisy business situations into three specific, actionable next moves with emphasis on marketing or sales leverage. It is built for solo operators who have momentum gaps—not a lack of ideas—and need diagnosis before another random experiment. Execution branches on whether $ARGUMENTS already contains situational detail: without it, the skill loads and asks you to elaborate; with content, it immediately reads FOUNDER_CONTEXT.md from the project root when available, pulling company name, audience, proposition, goals, stage, team size, competitors, and channels so questioning stays targeted. When the context file is absent, the skill may ask up to ten diagnostic questions to surface struggles and opportunities before recommending moves meant to drive measurable results. Use it when you want strategy-as-output, not implementation tasks. Prism catalogs it under Grow/lifecycle while recognizing equally strong fit during Validate scoping and Launch distribution planning when you are choosing what to prioritize next.547installs7Linkedin WriterLinkedIn Writer is an agent skill for solo and indie founders who need LinkedIn copy that performs without reinventing post structure every time. It sits in the launch distribution lane: you bring a topic, idea, or angle, and the skill follows a strict workflow—first loading seven battle-tested format definitions and eight-plus example posts from packaged references, then generating two distinct posts that follow those templates while aligning with the founder’s voice. The skill is intentionally procedural: reference reads are a blocking gate so the agent does not improvise generic “thought leadership” blobs. Use it when you are shipping updates, sharing lessons learned, promoting a landing page, or building in public and want hooks, pacing, and format choices grounded in patterns that already drove engagement. It is a generator, not a scheduler or analytics layer; outputs are ready-to-edit post drafts you paste into LinkedIn. Complexity is beginner-friendly because the references carry most of the strategy, while the agent handles selection and drafting.538installs