Strategic Planning
Get three prioritized marketing or sales moves tailored to your founder context instead of a generic todo list.
Overview
Strategic Planning is an agent skill most often used in Grow (also Validate, Launch) that diagnoses founder context and returns 3 actionable marketing or sales next moves.
Install
npx skills add https://github.com/ognjengt/founder-skills --skill strategic-planningWhat is this skill?
- Delivers exactly 3 highest-impact next moves focused on marketing or sales
- Reads FOUNDER_CONTEXT.md when present to skip redundant discovery
- Up to 10 diagnostic questions when context file is missing or incomplete
- Two-step gate: empty $ARGUMENTS prompts for situation details before execution
- Explicit extraction of industry, ICP, value prop, stage, channels, and competitors
- Outputs 3 highest-impact next moves
- Up to 10 diagnostic questions when context is incomplete
Adoption & trust: 547 installs on skills.sh; 190 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are stuck choosing what to do next for growth and need focused marketing or sales priorities—not another unfocused brainstorm.
Who is it for?
Founders with partial context (FOUNDER_CONTEXT.md or a short situation brief) who want prioritized growth actions.
Skip if: Teams that already have an approved implementation spec and only need code execution, or deep financial modeling without go-to-market focus.
When should I use this skill?
User needs strategic guidance, next steps, growth planning, or actionable business strategy for marketing or sales.
What do I get? / Deliverables
You receive three specific, high-impact next moves grounded in your business context and diagnostic answers, ready to schedule or hand to execution skills.
- Three prioritized marketing or sales next moves
- Diagnostic Q&A summary when context was gathered live
- Recommendations anchored to stated business stage and channels
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Grow is the canonical shelf because the skill optimizes measurable marketing and sales outcomes and diagnostic questioning targets bottlenecks in customer acquisition and revenue motion. Lifecycle covers strategic sequencing—what to do next across channels—rather than single-launch distribution tactics or pure pricing experiments.
Where it fits
Decide which validation experiment to run next when multiple landing or outreach ideas compete for limited time.
Pick the highest-leverage distribution or sales motion before a launch week.
Reset quarterly focus to three measurable marketing or sales actions after plateauing metrics.
Choose whether content, outbound, or partnerships should lead the next growth sprint.
How it compares
Founder strategy diagnoser with a 3-move cap—lighter than full business plan templates or multi-month OKR systems.
Common Questions / FAQ
Who is strategic-planning for?
Solo founders and indie builders who need concrete marketing or sales priorities grounded in their current stage and channels.
When should I use strategic-planning?
In Grow/lifecycle when prioritizing acquisition; in Validate/scope when choosing what to prove next; in Launch/distribution when picking the next channel experiment—especially after loading FOUNDER_CONTEXT.md.
Is strategic-planning safe to install?
Review the Security Audits panel on this page; the skill reads local FOUNDER_CONTEXT.md—avoid committing sensitive financial or personal data you do not want in the repo.
SKILL.md
READMESKILL.md - Strategic Planning
# Strategic Planning ## Purpose Analyze the founder's business and current situation to deliver 3 specific, actionable next moves that will drive measurable results in marketing or sales. --- ## Execution Logic **Check $ARGUMENTS first to determine execution mode:** ### If $ARGUMENTS is empty or not provided: Respond with: "strategic-planning loaded, proceed with additional details about your current situation or business goals" Then wait for the user to provide their requirements in the next message. ### If $ARGUMENTS contains content: Proceed immediately to Task Execution (skip the "loaded" message). --- ## Task Execution When user requirements are available (either from initial $ARGUMENTS or follow-up message): ### 1. Read Business Context Check if `FOUNDER_CONTEXT.md` exists in the project root. - **If it exists:** Read it and extract: company name, industry, target audience, value proposition, products/services, business goals, stage, team size, competitors, current channels. - **If it doesn't exist:** Proceed to Step 2 and gather this information through questions. ### 2. Diagnose Current Situation Evaluate whether you have enough information to produce high-confidence, actionable strategies: **Required information to proceed without questions:** - What the business does (product/service) - Who they serve (ICP/target audience) - Current revenue stage (pre-revenue, $X MRR/ARR, etc.) - Primary growth goal (more leads, higher conversion, retention, etc.) - Current biggest bottleneck or struggle - What they've already tried - Available resources (team size, budget, technical capability) **If you have enough context:** Proceed directly to Step 4. **If critical information is missing:** Proceed to Step 3. ### 3. Ask Diagnostic Questions (When Needed) Use the AskUserQuestion tool to gather missing information. Ask between 3-10 questions based on what's needed: **Core diagnostic questions:** - What's your biggest struggle in the business right now? - What have you already tried to solve this? - What's your current main bottleneck preventing growth? - How are you currently getting clients/customers? - What's working? What's not working? - What resources do you have available (budget, team, time)? - What's your timeline for seeing results? **Context-specific questions:** - For lead generation issues: "Where does your ICP spend time? What conferences, communities, or platforms?" - For conversion issues: "At what stage do prospects drop off? What objections do they have?" - For retention issues: "Why do customers churn? Have you asked them?" - For scaling issues: "What breaks when you try to grow? What's the constraint?" **IMPORTANT:** Only ask questions for information you truly need. Don't ask for information you can infer from FOUNDER_CONTEXT.md or the user's initial message. ### 4. Analyze and Identify Opportunities Based on the context gathered, analyze: 1. **Current state:** Where they are now (revenue, channels, constraints) 2. **Desired state:** Where they want to be (goals from FOUNDER_CONTEXT or questions) 3. **Gap analysis:** What's blocking them from getting there 4. **Leverage points:** Where small actions create outsized results 5. **Quick wins vs. long-term moves:** Balance immediate impact with sustainable growth **Critical analysis principles:** - Identify the ONE constraint that, if removed, would unlock the most growth - Look for underutilized assets (audience, content, network, product features) - Find competitive gaps (what competitors aren't doing that would work) - Spot channel-market fit mismatches (selling in wrong places) - De