Competitive Battlecard
- 1.9k installs
- 24.9k repo stars
- Updated July 3, 2026
- phuryn/pm-skills
competitive-battlecard creates sales-ready competitor comparison and objection handling docs.
About
The competitive-battlecard skill builds concise sales-ready battlecards against a named competitor. Workflow researches current product offerings, pricing tiers, positioning, recent launches, strengths, weaknesses, and review sentiment via web search plus any user-provided win/loss files or sales notes. Output sections cover company overview, quick comparison table with capability winners, where we win with proof points, where they win with counter-positioning, landmines to avoid, objection handlers, and customer proof quotes. Agents read uploaded feature lists and call notes first, then validate competitor facts from G2, Capterra, Reddit, and public sources. Use when preparing sales teams, responding to why not competitor X, or refreshing competitive materials before launches. Researches competitor product, pricing, positioning, and recent changes. Quick comparison table with Us/Them/Winner per capability. Where We Win and Where They Win with counter-positioning.
- Researches competitor product, pricing, positioning, and recent changes.
- Quick comparison table with Us/Them/Winner per capability.
- Where We Win and Where They Win with counter-positioning.
- Objection handlers and landmine warnings for sales calls.
- Reads user win/loss files and sales notes when provided.
Competitive Battlecard by the numbers
- 1,921 all-time installs (skills.sh)
- +82 installs in the week ending Aug 5, 2026 (Skillselion tracking)
- Ranked #58 of 853 Sales & Marketing skills by installs in the Skillselion catalog
- Security screen: MEDIUM risk (skills.sh audit)
- Data as of Aug 5, 2026 (Skillselion catalog sync)
competitive-battlecard capabilities & compatibility
- Capabilities
- competitor research · feature comparison tables · objection handling · win/loss integration
- Use cases
- marketing · research
What competitive-battlecard says it does
Create a concise, sales-ready battlecard for use against a specific competitor.
npx skills add https://github.com/phuryn/pm-skills --skill competitive-battlecardAdd your badge
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| Installs | 1.9k |
|---|---|
| repo stars | ★ 24.9k |
| Security audit | 2 / 3 scanners passed |
| Last updated | July 3, 2026 |
| Repository | phuryn/pm-skills ↗ |
How do we position against competitor X in live sales conversations?
Create sales-ready competitive battlecards with feature comparison, win/loss patterns, objection handling, and competitor research.
Who is it for?
Sales and product marketing preparing competitive enablement.
Skip if: Full market research reports spanning entire industries.
When should I use this skill?
User needs battlecard, competitive comparison, or why not competitor X answer.
What you get
A battlecard with comparison table, win themes, counters, and objection scripts.
Files
Competitive Battlecard
Create a concise, sales-ready battlecard for use against a specific competitor.
Context
You are creating a competitive battlecard for $ARGUMENTS.
Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
Instructions
1. Research the competitor (use web search):
- Current product offerings and features
- Pricing tiers and model
- Target market and positioning
- Recent product launches or changes
- Known strengths and weaknesses
- Customer reviews and sentiment (G2, Capterra, Reddit)
2. Create the battlecard with these sections:
Company Overview
- Founded, HQ, funding/revenue (if public)
- Target market and ICP
- Positioning in one sentence
Quick Comparison
| Capability | Us | Them | Winner |
|---|---|---|---|
| [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] |
| [Feature area 2] | ... | ... | ... |
| Pricing | ... | ... | ... |
| Support | ... | ... | ... |
Where We Win
- [Advantage 1]: [Proof point or customer quote]
- [Advantage 2]: [Specific capability they lack]
- [Advantage 3]: [Better approach with reasoning]
Where They Win
- [Their strength 1]: [Our counter-positioning]
- [Their strength 2]: [How we mitigate this gap]
Common Objections & Responses
| Prospect Says | Respond With |
|---|---|
| "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" |
| "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" |
| "They're more established" | "[Our advantages: speed, innovation, focus, support]" |
Landmines to Plant
Questions to ask the prospect that highlight competitor weaknesses:
- "How important is [area where we excel] to your team?"
- "Have you evaluated [specific capability they lack]?"
Win/Loss Patterns
- We tend to win when: [pattern]
- We tend to lose when: [pattern]
- Key differentiator in competitive deals: [what tips the scale]
3. Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
Save as markdown. Format for easy printing or sharing in Notion/Confluence.
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Further Reading
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Use competitive-battlecard instead of user-segmentation when the goal is rival positioning for sales calls rather than clustering customer feedback.
FAQ
What sections does the battlecard include?
Company overview, quick comparison, where we win, where they win, objections, and proof.
Should competitor facts be researched live?
Yes. Use web search for current product, pricing, positioning, and review sentiment.
Can I supply internal win/loss data?
Yes. Read user files like feature lists, win/loss data, and sales call notes first.
Is Competitive Battlecard safe to install?
skills.sh reports 2 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.