Competitive Battlecard
Generate a sales-ready competitive battlecard against a named rival with feature tables, win themes, and objection replies before demos or launches.
Overview
Competitive Battlecard is an agent skill most often used in Idea (also Validate, Launch) that creates sales-ready competitive battlecards comparing your product to a specific competitor with positioning, feature comparis
Install
npx skills add https://github.com/phuryn/pm-skills --skill competitive-battlecardWhat is this skill?
- Web-researched competitor profile: offerings, pricing tiers, ICP, recent launches, and review sentiment
- Structured battlecard sections: company overview, capability comparison table with Us/Them/Winner, and Where We Win
- Incorporates user uploads such as feature lists, win/loss data, and sales call notes when provided
- Positions objection handling and quick comparison rows for live “why not competitor X?” conversations
- Sales-team oriented output meant to be concise and ready for reps, not a long strategy memo
- Battlecard template includes Company Overview, Quick Comparison table, and Where We Win sections
Adoption & trust: 1k installs on skills.sh; 12.3k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You lose deals or stall in demos because reps and founders lack an up-to-date, structured answer when prospects ask why they should not choose a named competitor.
Who is it for?
Indie SaaS founders preparing for enterprise-ish deals, updating collateral after a rival ships, or arming a small sales motion with “why us vs them” tables.
Skip if: Teams that already maintain legal-approved battlecards in a CMS, need full TAM/competitor landscape maps without a single rival focus, or cannot allow agents to run open-web research on competitors.
When should I use this skill?
Preparing sales teams, creating competitive materials, or responding to 'why not competitor X?' for a specific competitor named in $ARGUMENTS.
What do I get? / Deliverables
You get a concise battlecard with researched competitor facts, a side-by-side capability table, and clear win themes you can paste into Notion, slides, or CRM notes before the next sales conversation.
- Markdown battlecard with company overview, capability comparison table, and win themes
- Objection-oriented positioning snippets derived from researched strengths and weaknesses
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf on Idea → competitors because the workflow starts with researching a specific rival’s product, pricing, and positioning before you sell or ship. Subphase competitors is where solo builders compare offerings and capture win/loss patterns that later feed sales collateral.
Where it fits
Map your MVP capabilities against a well-funded rival before committing to a positioning wedge.
Turn discovery interviews into a battlecard that tests whether your scoped feature set clearly wins on two capability rows.
Hand a rep-ready one-pager to partners or launch email sequences that preempt the default alternative in your category.
Refresh objection replies in onboarding or upgrade flows when a competitor changes pricing on G2-thread chatter.
How it compares
Use instead of ad-hoc ChatGPT competitor blurbs when you want a repeatable battlecard schema with comparison tables and win/loss sections.
Common Questions / FAQ
Who is competitive-battlecard for?
Solo builders and tiny product teams who sell their own software and need a structured battlecard against one named competitor before calls, decks, or onboarding a part-time closer.
When should I use competitive-battlecard?
During Idea/competitor research when scoping positioning, during Validate when testing messaging against alternatives, and at Launch or early Grow when sales hears “why not competitor X?”—especially after a rival pricing or feature change.
Is competitive-battlecard safe to install?
Treat it like any skill that triggers web search and may read uploaded sales notes; review the Security Audits panel on this Prism page and avoid pasting confidential revenue or customer-identifiable win/loss data you are not allowed to share with an agent.
SKILL.md
READMESKILL.md - Competitive Battlecard
## Competitive Battlecard Create a concise, sales-ready battlecard for use against a specific competitor. ### Context You are creating a competitive battlecard for **$ARGUMENTS**. Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first. ### Instructions 1. **Research the competitor** (use web search): - Current product offerings and features - Pricing tiers and model - Target market and positioning - Recent product launches or changes - Known strengths and weaknesses - Customer reviews and sentiment (G2, Capterra, Reddit) 2. **Create the battlecard** with these sections: ### Company Overview - Founded, HQ, funding/revenue (if public) - Target market and ICP - Positioning in one sentence ### Quick Comparison | Capability | Us | Them | Winner | |---|---|---|---| | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] | | [Feature area 2] | ... | ... | ... | | Pricing | ... | ... | ... | | Support | ... | ... | ... | ### Where We Win - [Advantage 1]: [Proof point or customer quote] - [Advantage 2]: [Specific capability they lack] - [Advantage 3]: [Better approach with reasoning] ### Where They Win - [Their strength 1]: [Our counter-positioning] - [Their strength 2]: [How we mitigate this gap] ### Common Objections & Responses | Prospect Says | Respond With | |---|---| | "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" | | "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" | | "They're more established" | "[Our advantages: speed, innovation, focus, support]" | ### Landmines to Plant Questions to ask the prospect that highlight competitor weaknesses: - "How important is [area where we excel] to your team?" - "Have you evaluated [specific capability they lack]?" ### Win/Loss Patterns - We tend to win when: [pattern] - We tend to lose when: [pattern] - Key differentiator in competitive deals: [what tips the scale] 3. **Keep it scannable**: Sales reps need to reference this during calls. Use tables, bold text, and short bullets. Save as markdown. Format for easy printing or sharing in Notion/Confluence. --- ### Further Reading - [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)