Ideal Customer Profile
Turn PMF surveys and customer research into a clear Ideal Customer Profile with demographics, behaviors, JTBD, and needs.
Overview
Ideal Customer Profile is an agent skill most often used in Idea (also Validate, Grow) that defines your best-fit customer from research and PMF data using demographics, behaviors, JTBD, and needs.
Install
npx skills add https://github.com/phuryn/pm-skills --skill ideal-customer-profileWhat is this skill?
- ICP framework spanning demographics, behaviors, jobs-to-be-done, and needs
- Designed for product-market fit survey data and customer research synthesis
- Supports targeting high-value segments and evaluating new opportunity fit
- Connects sales and marketing prioritization to evidenced customer patterns
- Explicit when-to-use triggers for PMF analysis and market definition refinement
- ICP framework components: demographics, behaviors, jobs-to-be-done, and needs
Adoption & trust: 1.1k installs on skills.sh; 12.3k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have customer research or PMF survey results but no crisp definition of who retains, expands, and is worth building for next.
Who is it for?
Solo founders and indie PMs post-discovery who need one shared ICP from messy qualitative and survey inputs.
Skip if: Teams wanting automated CRM segmentation or analytics pipelines without supplying research summaries to the agent.
When should I use this skill?
Defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
What do I get? / Deliverables
You end with an evidence-backed ICP document you can use to scope features, prioritize sales, and filter new opportunities.
- Structured Ideal Customer Profile document
- Segment prioritization rationale for product and GTM
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
ICP definition is the canonical audience shelf in Idea—who you build for—before validate and GTM tightening. The skill synthesizes research into who your best customers are, which maps directly to Idea → audience rather than implementation tasks.
Where it fits
Synthesize interview notes and survey themes into one ICP before choosing a niche to build.
Compare expansion patterns across segments to see which firmographics correlate with retention.
Cut MVP scope to jobs and needs that match the ICP instead of generic feature requests.
Align onboarding and upgrade messaging to the behaviors and JTBD captured in the profile.
Check whether pricing tiers map to the company size and willingness-to-pay signals in the ICP.
How it compares
Research synthesis skill for ICP—not a marketing automation integration or generic brainstorming template.
Common Questions / FAQ
Who is ideal-customer-profile for?
Indie builders and product leads who already collected customer or PMF data and need a structured ICP for decisions across product and GTM.
When should I use ideal-customer-profile?
Use it in Idea → audience when defining who to serve, in Validate → scope when narrowing MVP to high-fit segments, and in Grow → lifecycle when aligning retention and expansion plays to the same profile.
Is ideal-customer-profile safe to install?
It processes whatever research you paste—avoid sharing raw PII you do not need; review the Security Audits panel on this Prism page before install.
SKILL.md
READMESKILL.md - Ideal Customer Profile
# Ideal Customer Profile ## Overview Identify your Ideal Customer Profile (ICP) from research and survey data. This skill synthesizes customer research to define the customer most likely to find value, retain, and expand with your product. ## When to Use - Defining ICP from product-market fit survey data - Targeting high-value customer segments - Analyzing customer success and expansion patterns - Prioritizing sales and marketing efforts - Evaluating new customer opportunities for fit - Refining target market definition ## ICP Framework Components ### Demographics Who are they from a firmographic and personal perspective? - Company size (employees, revenue) - Industry or vertical - Geographic location - Job title and department - Years of experience in role - Education and background - Organizational structure and reporting ### Behaviors How do they work and make decisions? - How they discover and evaluate solutions - Buying process and decision-making timeline - Technical literacy and product adoption speed - Collaboration style (solo decision vs committee) - Change management and adoption style - Tool switching frequency - Community involvement and peer influence ### Jobs to Be Done (JTBD) What are they trying to accomplish? - Primary job/goal they're trying to achieve - Secondary jobs that support the primary job - Emotional jobs (how they want to feel) - Social jobs (status and perception) - Jobs they avoid or want to eliminate - Frequency and importance of each job - Success metrics for completing job ### Needs and Pain Points What problems does your product solve? - Specific pain points they experience - Current workarounds and limitations - Impact on productivity or outcomes - Cost or time burden of the problem - Emotional frustration levels - Barriers to solving the problem - Available budget to solve - Competing priorities ## How It Works ### Step 1: Gather Customer Data Collect research about actual and potential customers: - Product-market fit survey responses - Customer interview transcripts - Trial or freemium user behavior data - Customer feedback and support tickets - Churn analysis and customer lifecycle data - Win/loss analysis from sales - Competitor customer analysis ### Step 2: Segment by Value Identify customer cohorts and their value: - Highest LTV (lifetime value) customers - Fastest time-to-value customers - Lowest churn rate customers - Highest expansion/upsell customers - Most enthusiastic/engaged customers - Best reference/case study potential - Most aligned with product vision ### Step 3: Profile Demographics Extract firmographic patterns: - Common company sizes (employee count, revenue) - Industry verticals and sub-verticals - Geographic concentrations - Typical department and reporting structure - Budget holders and budget available - Company stage (startup, growth, enterprise) - Company culture indicators ### Step 4: Identify Behaviors Map decision-making and adoption patterns: - How they discovered your product (channel) - Evaluation process and timeline - Key stakeholders in decision - Obstacles during sales process - Product adoption speed and breadth - Team involvement in onboarding - Frequency of feature usage - Support and service needs ### Step 5: Define JTBD Articulate what they're trying to accomplish: - Primary job/goal (functional job) - Emotional dimensions (how they want to feel) - Social dimensions (team and stakeholder impact) - Success metrics (how they measure success) - Context and constraints (when, where, with whom) - Competing jobs and priorities - Importance ranking of various jobs ### Step 6: Document Pain Points and Needs Synthesize specific problem areas: - Before state (current situation and frustrati