Media Relations
- 1.5k installs
- 1.2k repo stars
- Updated July 16, 2026
- refoundai/lenny-skills
Help users build relationships with journalists and get press coverage. Use when someone is pitching reporters, preparing for media outreach, trying to get press coverage, or managing ongoing journali
About
The media relations skill Help users build relationships with journalists and get press coverage. Use when someone is pitching reporters, preparing for media outreach, trying to get press coverage, or managing ongoing journalist relationships. Documentation covers workflows, commands, and guardrails agents should follow when users invoke this capability. Key documented areas include **Understand their goal** - Ask what kind of coverage they're seeking (launch announcement, thought leadership, feature story) and what stage they're at; **Prepare the story** - Help them craft a compelling angle that's newsworthy, not just promotional; **Identify the right targets** - Guide them on finding the right reporters and publications for their story; **Execute the pitch** - Help them write effective pitches and manage the outreach process. Use when developers or agents need structured guidance for media relations tasks with evidence grounded in the bundled SKILL.md rather than generic advice.
- **Understand their goal** - Ask what kind of coverage they're seeking (launch announcement, thought leadership, feature
- **Prepare the story** - Help them craft a compelling angle that's newsworthy, not just promotional
- **Identify the right targets** - Guide them on finding the right reporters and publications for their story
- **Execute the pitch** - Help them write effective pitches and manage the outreach process
- "What's the angle that makes this newsworthy beyond just being your announcement?"
Media Relations by the numbers
- 1,530 all-time installs (skills.sh)
- Ranked #69 of 854 Sales & Marketing skills by installs in the Skillselion catalog
- Security screen: MEDIUM risk (skills.sh audit)
- Data as of Jul 28, 2026 (Skillselion catalog sync)
media-relations capabilities & compatibility
- Capabilities
- **understand their goal** ask what kind of cov · **prepare the story** help them craft a compel · **identify the right targets** guide them on f · **execute the pitch** help them write effectiv · "what's the angle that makes this newsworthy bey
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| Installs | 1.5k |
|---|---|
| repo stars | ★ 1.2k |
| Security audit | 3 / 3 scanners passed |
| Last updated | July 16, 2026 |
| Repository | refoundai/lenny-skills ↗ |
How do I handle media relations tasks with agent guidance?
Help users build relationships with journalists and get press coverage. Use when someone is pitching reporters, preparing for media outreach, trying to get press coverage, or managing ongoing journali
Who is it for?
Teams needing documented media relations workflows.
Skip if: Paid advertising campaigns or SEO content strategy without journalist pitching and earned media components.
When should I use this skill?
Help users build relationships with journalists and get press coverage. Use when someone is pitching reporters, preparing for media outreach, trying to get press coverage, or managing ongoing journali
What you get
Structured workflow from media relations documentation applied to the user request.
- Pitch framework
- Exclusive outreach strategy
- Reporter relationship playbook
By the numbers
- Compiles insights from 2 Lenny's Podcast guests across 2 mentions
- Documents a 3-step pitch framework: prep, target selection, and pitch execution
Files
Media Relations
Help the user build effective relationships with journalists and secure press coverage using insights from 2 product leaders.
How to Help
When the user asks for help with media relations:
1. Understand their goal - Ask what kind of coverage they're seeking (launch announcement, thought leadership, feature story) and what stage they're at 2. Prepare the story - Help them craft a compelling angle that's newsworthy, not just promotional 3. Identify the right targets - Guide them on finding the right reporters and publications for their story 4. Execute the pitch - Help them write effective pitches and manage the outreach process
Core Principles
Offer exclusives, pitched one at a time
Emilie Gerber: "I stagger it because we're offering exclusives, and I highly recommend offering exclusives." Don't blast your story to every reporter simultaneously. Offer an exclusive to your top target, wait for their response, then move to the next.
Follow the prep-target-pitch framework
Jason Feifer: "Step one is prep... Step two is figuring out who to pitch... Step three is the actual pitch." Preparation means having your story, angles, and assets ready. Targeting means finding reporters who actually cover your space. Pitching means concise, relevant outreach.
Build relationships before you need them
The best media relationships are built over time, not when you need coverage. Engage with journalists' work, provide helpful information even when you don't have news, and become a trusted source.
Think about what's interesting to readers, not you
Reporters care about their readers, not your company. Frame your story around trends, problems, or insights that their audience cares about. Your product is the supporting detail, not the headline.
Questions to Help Users
- "What's the angle that makes this newsworthy beyond just being your announcement?"
- "Who are the specific reporters who cover companies like yours? Have you read their recent work?"
- "Do you have assets ready - images, quotes, data - that make the reporter's job easier?"
- "Are you offering this as an exclusive? Who's your top target outlet?"
- "What's your timeline? Do you have flexibility to work with the reporter's schedule?"
Common Mistakes to Flag
- Mass pitching - Sending the same pitch to dozens of reporters signals you don't understand how press works. Pitch one at a time with exclusives
- Leading with the company, not the story - Reporters don't care about your funding or launch. They care about what's interesting to their readers
- Rigid timelines - Prioritize getting the right coverage over hitting an arbitrary date. Be flexible with reporter schedules
- No preparation - Having to scramble for images, quotes, or details after a reporter expresses interest signals you're not ready
Deep Dive
For all 2 insights from 2 guests, see references/guest-insights.md
Related Skills
- Launch Marketing
- Positioning & Messaging
- Brand Storytelling
- Content Marketing
Media Relations - All Guest Insights
2 guests, 2 mentions
---
Emilie Gerber
Emilie Gerber
"I stagger it because we're offering exclusives, and I highly recommend offering exclusives."
Insight: The transcript provides extensive tactical advice on managing reporter relationships, offering exclusives, and navigating the media landscape that goes beyond general 'Launch Marketing' or 'Positionin
Jason Feifer
Jason Feifer
"Step one is prep... Step two is figuring out who to pitch... Step three is the actual pitch."
Insight: The transcript provides a comprehensive framework for identifying, pitching, and managing relationships with journalists and freelancers, which is a distinct professional skill set from general market
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Choose media-relations over generic launch marketing skills when earned press and journalist pitching—not paid ads—are the primary distribution channel.
FAQ
What does media relations do?
Help users build relationships with journalists and get press coverage. Use when someone is pitching reporters, preparing for media outreach, trying to get press coverage, or managing ongoing journali
When should I invoke media relations?
Help users build relationships with journalists and get press coverage. Use when someone is pitching reporters, preparing for media outreach, trying to get press coverage, or managing ongoing journali
What are key capabilities?
**Understand their goal** - Ask what kind of coverage they're seeking (launch announcement, thought leadership, feature story) and what stage they're at
Is Media Relations safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.