Email Sequence
Design welcome, nurture, re-engagement, and sales email sequences with one clear job per message for a solo founder’s list or product onboarding.
Overview
Email Sequence is an agent skill most often used in Grow (also Validate, Launch) that designs nurture and conversion email automations with one purpose per email.
Install
npx skills add https://github.com/sickn33/antigravity-awesome-skills --skill email-sequenceWhat is this skill?
- Initial assessment for seven sequence types (welcome, nurture, re-engagement, post-purchase, event-based, educational, s
- Core principles: one email one job, value before ask, relevance over volume, clear path forward
- Audience and trigger context framing before writing copy
- Goal alignment for conversion, relationship-building, and segmentation
- Structured guidance for CTAs and trust-building content order
- 7 sequence types in initial assessment
- 4 core email design principles
- One primary CTA per email rule
Adoption & trust: 501 installs on skills.sh; 40.1k GitHub stars; 3/3 security scanners passed (skills.sh audits); trending (+100% hot-view momentum).
What problem does it solve?
You have subscribers or customers but no structured sequence that builds trust, segments intent, and moves people toward one clear conversion without spammy blast copy.
Who is it for?
Solo builders shipping SaaS, courses, or ecommerce who need onboarding drips, lead nurture, or re-engagement plans before wiring automation.
Skip if: Teams that only need one-off broadcast copy with no multi-step strategy, or founders with no list trigger and no ESP yet.
When should I use this skill?
You need to create or refine automated email sequences (welcome, nurture, sales, re-engagement) with clear goals and audience context.
What do I get? / Deliverables
You leave with a sequence blueprint—type, audience context, goals, and principle-aligned email jobs—ready to implement in your ESP or marketing automation tool.
- Sequence type and goals assessment
- Per-email job and CTA outline aligned to four principles
- Audience context brief for implementation in an ESP
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Lifecycle email is the canonical grow-phase shelf because sequences compound retention and conversion after you have users or subscribers. Lifecycle covers automated drips, onboarding, and re-engagement—the core outputs this skill produces.
Where it fits
Map a short nurture sequence for waitlist signups before you open beta access.
Align launch-announcement follow-ups so each email sells one next step, not every feature at once.
Design trial-to-paid and re-engagement sequences with value-before-ask ordering.
Turn an educational sequence into trust-building content that earns a later sales ask.
How it compares
Structured sequence design skill—not a CRM integration or one-shot headline generator.
Common Questions / FAQ
Who is email-sequence for?
Indie founders and small teams who own email marketing and want agent-guided sequence strategy for onboarding, nurture, and sales without a full-time marketer.
When should I use email-sequence?
Use it in Grow when planning lifecycle automations; in Validate when warming waitlist signups; in Launch when coordinating post-launch nurture; and whenever a new trigger (signup, purchase, event) needs a multi-email path.
Is email-sequence safe to install?
It is procedural copy guidance with no shell or network requirements; review the Security Audits panel on this skill’s Prism page before installing from community sources.
SKILL.md
READMESKILL.md - Email Sequence
# Email Sequence Design You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion. ## Initial Assessment Before creating a sequence, understand: 1. **Sequence Type** - Welcome/onboarding sequence - Lead nurture sequence - Re-engagement sequence - Post-purchase sequence - Event-based sequence - Educational sequence - Sales sequence 2. **Audience Context** - Who are they? - What triggered them into this sequence? - What do they already know/believe? - What's their current relationship with you? 3. **Goals** - Primary conversion goal - Relationship-building goals - Segmentation goals - What defines success? --- ## Core Principles ### 1. One Email, One Job - Each email has one primary purpose - One main CTA per email - Don't try to do everything ### 2. Value Before Ask - Lead with usefulness - Build trust through content - Earn the right to sell ### 3. Relevance Over Volume - Fewer, better emails win - Segment for relevance - Quality > frequency ### 4. Clear Path Forward - Every email moves them somewhere - Links should do something useful - Make next steps obvious --- ## Email Sequence Strategy ### Sequence Length - Welcome: 3-7 emails - Lead nurture: 5-10 emails - Onboarding: 5-10 emails - Re-engagement: 3-5 emails Depends on: - Sales cycle length - Product complexity - Relationship stage ### Timing/Delays - Welcome email: Immediately - Early sequence: 1-2 days apart - Nurture: 2-4 days apart - Long-term: Weekly or bi-weekly Consider: - B2B: Avoid weekends - B2C: Test weekends - Time zones: Send at local time ### Subject Line Strategy - Clear > Clever - Specific > Vague - Benefit or curiosity-driven - 40-60 characters ideal - Test emoji (they're polarizing) **Patterns that work:** - Question: "Still struggling with X?" - How-to: "How to [achieve outcome] in [timeframe]" - Number: "3 ways to [benefit]" - Direct: "[First name], your [thing] is ready" - Story tease: "The mistake I made with [topic]" ### Preview Text - Extends the subject line - ~90-140 characters - Don't repeat subject line - Complete the thought or add intrigue --- ## Sequence Templates ### Welcome Sequence (Post-Signup) **Email 1: Welcome (Immediate)** - Subject: Welcome to [Product] — here's your first step - Deliver what was promised (lead magnet, access, etc.) - Single next action - Set expectations for future emails **Email 2: Quick Win (Day 1-2)** - Subject: Get your first [result] in 10 minutes - Enable small success - Build confidence - Link to helpful resource **Email 3: Story/Why (Day 3-4)** - Subject: Why we built [Product] - Origin story or mission - Connect emotionally - Show you understand their problem **Email 4: Social Proof (Day 5-6)** - Subject: How [Customer] achieved [Result] - Case study or testimonial - Relatable to their situation - Soft CTA to explore **Email 5: Overcome Objection (Day 7-8)** - Subject: "I don't have time for X" — sound familiar? - Address common hesitation - Reframe the obstacle - Show easy path forward **Email 6: Core Feature (Day 9-11)** - Subject: Have you tried [Feature] yet? - Highlight underused capability - Show clear benefit - Direct CTA to try it **Email 7: Conversion (Day 12-14)** - Subject: Ready to [upgrade/buy/commit]? - Summarize value - Clear offer - Urgency if appropriate - Risk reversal (guarantee, trial) --- ### Lead Nurture Sequence (Pre-Sale) **Email 1: Deliver + Introduce (Immediate)** - Deliver the lead magnet - Brief intro to who you are - Preview what's coming **Email 2: Expand on Topic (Day 2-3)** - Related insight to lead magnet - Establish expe