Paid Ads
Plan and optimize paid acquisition campaigns across major ad platforms with structured goals, audience, and budget context.
Overview
paid-ads is an agent skill most often used in Launch (also Grow) that structures paid advertising strategy, platform choice, and optimization around CPA, ROAS, and budget goals.
Install
npx skills add https://github.com/sickn33/antigravity-awesome-skills --skill paid-adsWhat is this skill?
- Performance-marketer persona with explicit pre-flight context: goals, offer, audience, and current funnel state
- Platform selection guide starting with Google Ads for high-intent search
- Frames campaigns around objective, CPA/ROAS targets, and budget constraints
- Covers landing page URL, offer compellingness, and pixel/conversion readiness
- Asks for prior campaign learnings and existing creative assets before scaling
Adoption & trust: 569 installs on skills.sh; 40.1k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have a live offer and budget but no disciplined framework for picking channels, messaging, and optimization targets.
Who is it for?
Indie founders with a landing page and conversion tracking who want agent-guided campaign structure before increasing spend.
Skip if: Builders still proving demand with zero offer, URL, or measurement—or teams forbidden from discussing paid acquisition.
When should I use this skill?
When creating, optimizing, or scaling paid advertising campaigns and you can supply goals, offer, audience, and current funnel context.
What do I get? / Deliverables
You leave with a campaign plan aligned to objectives, audience, funnel metrics, and platform-specific next steps ready to implement in ad managers.
- Structured campaign context brief (goals, audience, constraints)
- Platform-aligned acquisition plan and optimization priorities
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Paid campaigns are primarily a launch and distribution motion once you have something to promote. The skill centers on channel selection, creatives, and efficient customer acquisition—not SEO copy or app-store metadata alone.
Where it fits
Pick Google vs social for a new trial landing page with a fixed weekly budget.
Tune retargeting and lookalikes once pixel data and funnel conversion rates are known.
Draft ad angles and offers to test messaging before full build-out.
How it compares
Advisory campaign workflow skill, not a native Google/Meta API integration or creative generator.
Common Questions / FAQ
Who is paid-ads for?
Solo builders and small teams running their own performance marketing on Google, Meta, or similar platforms with agent assistance.
When should I use paid-ads?
At Launch when opening paid distribution, during Grow when scaling spend or fixing CPA, and when replatforming campaigns after learning what worked.
Is paid-ads safe to install?
It is guidance-only in the excerpt; do not paste live account secrets into chats—review the Security Audits panel on this page before use.
SKILL.md
READMESKILL.md - Paid Ads
# Paid Ads You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition. ## Before Starting Gather this context (ask if not provided): ### 1. Campaign Goals - What's the primary objective? (Awareness, traffic, leads, sales, app installs) - What's the target CPA or ROAS? - What's the monthly/weekly budget? - Any constraints? (Brand guidelines, compliance, geographic) ### 2. Product & Offer - What are you promoting? (Product, free trial, lead magnet, demo) - What's the landing page URL? - What makes this offer compelling? - Any promotions or urgency elements? ### 3. Audience - Who is the ideal customer? - What problem does your product solve for them? - What are they searching for or interested in? - Do you have existing customer data for lookalikes? ### 4. Current State - Have you run ads before? What worked/didn't? - Do you have existing pixel/conversion data? - What's your current funnel conversion rate? - Any existing creative assets? --- ## Platform Selection Guide ### Google Ads **Best for:** High-intent search traffic, capturing existing demand **Use when:** - People actively search for your solution - You have clear keywords with commercial intent - You want bottom-of-funnel conversions **Campaign types:** - Search: Keyword-targeted text ads - Performance Max: AI-driven cross-channel - Display: Banner ads across Google network - YouTube: Video ads - Demand Gen: Discovery and Gmail placements ### Meta (Facebook/Instagram) **Best for:** Demand generation, visual products, broad targeting **Use when:** - Your product has visual appeal - You're creating demand (not just capturing it) - You have strong creative assets - You want to build audiences for retargeting **Campaign types:** - Advantage+ Shopping: E-commerce automation - Lead Gen: In-platform lead forms - Conversions: Website conversion optimization - Traffic: Link clicks to site - Engagement: Social proof building ### LinkedIn Ads **Best for:** B2B targeting, reaching decision-makers **Use when:** - You're selling to businesses - Job title/company targeting matters - Higher price points justify higher CPCs - You need to reach specific industries **Campaign types:** - Sponsored Content: Feed posts - Message Ads: Direct InMail - Lead Gen Forms: In-platform capture - Document Ads: Gated content - Conversation Ads: Interactive messaging ### Twitter/X Ads **Best for:** Tech audiences, real-time relevance, thought leadership **Use when:** - Your audience is active on X - You have timely/trending content - You want to amplify organic content - Lower CPMs matter more than precision targeting ### TikTok Ads **Best for:** Younger demographics, viral creative, brand awareness **Use when:** - Your audience skews younger (18-34) - You can create native-feeling video content - Brand awareness is a goal - You have creative capacity for video --- ## Campaign Structure Best Practices ### Account Organization ``` Account ├── Campaign 1: [Objective] - [Audience/Product] │ ├── Ad Set 1: [Targeting variation] │ │ ├── Ad 1: [Creative variation A] │ │ ├── Ad 2: [Creative variation B] │ │ └── Ad 3: [Creative variation C] │ └── Ad Set 2: [Targeting variation] │ └── Ads... └── Campaign 2... ``` ### Naming Conventions Use consistent naming for easy analysis: ``` [Platform]_[Objective]_[Audience]_[Offer]_[Date] Examples: META_Conv_Lookalike-Customers_FreeTrial_2024Q1 GOOG_Search_Brand_Demo_Ongoing LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24 ``` ### Budget Allocation Framework **Testing phase (first 2-4 weeks):** - 70% to p