kangarooking/contagious-skill
15 skills70 installs30 starsGitHub
Install
npx skills add https://github.com/kangarooking/contagious-skillSkills in this repo
1Emotion Arousal ModelA two-dimensional emotion model (valence x arousal) that predicts how different emotions affect sharing behavior, drawn from Jonah Berger's Contagious. A developer uses it when designing a content emotional strategy or diagnosing why content does or doesn't get shared.6installs2Emotion InjectionA sharing-acceleration method that raises content's arousal level through emotional, physiological, or mixed injection paths so it crosses the sharing threshold. A developer uses it when good content or a good product isn't being shared enough.6installs3Message Over MessengerA principle from Contagious contending that a message's built-in shareability, not the identity of who spreads it, determines its virality. A developer uses it when weighing KOL/influencer spend against investing in content design.6installs4Motivation CrowdingA principle explaining how monetary rewards for sharing can replace intrinsic word-of-mouth motivation and reduce authentic recommendations. A developer uses it when designing referral, distribution, or user-incentive programs.6installs5Prospect Theory PackagingA framework applying Kahneman's prospect theory to promotion design, using high reference-point anchors to maximize perceived savings. A developer uses it when designing how discounts, deals, or prices are presented.6installs6Publicity BackfireA principle explaining how publicizing prohibited behavior (via anti-drug ads or citing high misbehavior rates) can increase it by making it more visible. A developer uses it when designing public-service, anti-behavior, or 'stop doing X' messaging.6installs7Rule Of 100A simple rule: for items under $100 show discounts as a percentage, and for items over $100 show them as an absolute dollar amount, to maximize perceived deal size. A developer uses it when writing promotion or discount copy.6installs8Social CurrencyA framework for making products worth talking about by building social currency through remarkable facts, game leverage, and scarcity-driven belonging. A developer uses it when a product isn't being discussed or they want to make it a conversation topic.6installs9Stepps DiagnosticA six-dimension diagnostic framework (STEPPS) for evaluating and improving the sharing potential of content, products, or campaigns. A developer uses it when designing a spread strategy or asking why their content isn't getting shared.6installs10Toxic ParasiteThe 'toxic parasite' strategy embeds your message inside a competitor's advertising so their spend triggers recall of your message. A developer uses it when a rival's ad budget dwarfs their own and they want to borrow that exposure.6installs11Trigger EvaluationAn evaluation matrix scoring triggers on frequency, strength, and context to judge how well a cue will keep a product top of mind. A developer uses it when assessing whether a chosen trigger or scene-binding will actually drive recall and sharing.2installs12Trigger HabitatA model for sustaining word of mouth by linking a product to high-frequency daily cues so it moves from occasionally recalled to frequently activated. A developer uses it when they want lasting buzz instead of a one-off spike.2installs13Trojan HorseA Chinese-language marketing skill that helps embed a brand deeply into a story so brand information travels with the content when it spreads. A developer or marketer uses it when planning brand storytelling or viral videos and wants the brand, not just the content, to benefit from sharing.2installs14Visibility DesignA Chinese-language marketing skill for making private-use products and the behavior of using them more visible to others so they spread. A marketer uses it when a good product has low awareness because its usage is not publicly observable.2installs15Wom DiagnosisA Chinese-language marketing skill that diagnoses why word-of-mouth decays and separates short-lived buzz from lasting discussion. A marketer uses it when a launch or campaign starts hot but stops being talked about.2installs